I recently read an article about social media and how it's a waste of time and money for some enterprises. I would assume it's true for some authors too. In my case, I'm still ambivalent. Social media is not a natural fit for me. I think it's because I'm not a chatterbox. I'm more inclined to listen to conversation than to dominate it. So when it comes to Facebook and Twitter I feel as though I'm at a loud party and I'm listening in while everyone else is madly chatting away. I find myself 'lurking' rather than barging into people's conversations. Yet I keep plugging (sporadically) at FB and Twitter, and I do sometimes find it useful for communicating directly with someone. But I doubt very much I've sold any books because of my FB or Twitter presence.
I look on with some bemusement at the proliferation of other social media like Pinterest, Google+, Instagram, etc. My head spins at the thought of maintaining a profile on all of them. About a year ago I was convinced to get on the Triberr bandwagon. Triberr was a sure-fire way to increase traffic to your blog, I was told. So I signed up, joined a tribe, and dutifully sent out tweets for my tribe. My blog traffic DID go up, but I felt very uncomfortable sending out so many 'spammy' tweets. I didn't have the time to personally read all the blog entries of my tribe members, yet I was obliged to tweet about them. In the end, I took a break from Triberr, and although my blog traffic dropped, I felt a lot more comfortable. But there's always the fear that I might miss out on the next big thing. Recently, in a fit of enthusiasm, I signed up for Tumblr, but quite quickly realised I was out of my depth and backed out.
I've been debating the merits of keeping up this blog. Blogging used to be all the rage, and every writer had to have a blog and update it at least three times a week. But now there's an oversupply of blogs. Many authors are cutting back on their blogging schedules, or dropping their blogs altogether. I think blogging suits me more than Facebook or Twitter. It doesn't require witty repartee or popularity, and a good post can continue to draw readers to my blog months or years after it was written, thanks to SEO. So for now I'll keep to blogging (with side forays into FB and Twitter).